In the previous post, I noted that a chemistry publisher is about to repeat an earlier experiment in serving pre-prints of journal articles. It would be fair to suggest that following the first great period of journal innovation, the boom in rapid publication “camera-ready” articles in the 1960s, the next period of rapid innovation started around 1994 driven by the uptake of the World-Wide-Web. The CLIC project[cite]10.1080/13614579509516846[/cite] aimed to embed additional data-based components into the online presentation of the journal Chem Communications, taking the form of pop-up interactive 3D molecular models and spectra. The Internet Journal of Chemistry was designed from scratch to take advantage of this new medium.[cite]10.1080/00987913.2000.10764578[/cite] Here I take a look at one recent experiment in innovation which incorporates “augmented reality”.[cite]10.1055/s-0035-1562579[/cite]